Compete on price.
Without losing your margin.
ApexPricer tracks your competitors, works out what you really keep after purchase costs, shipping, VAT and advertising, and only proposes prices you still make a profit on. Every sales channel gets its own engine: your webshop now, bol.com and Amazon soon. You approve, ApexPricer does the rest.
No spam. We only get in touch when there's room. See our privacy policy.
€1.00 below the lowest competitor price of €149.00.
The problem
Lowering prices without knowing what you keep costs money
Competitors change prices constantly
With hundreds of products you can't keep track by hand, so you end up too expensive or leave margin on the table.
A lower price feels good, until you do the maths
After purchase costs, shipping, VAT and advertising costs, sometimes nothing is left of your margin.
Advertising on products that cost you money
Google keeps advertising products that are out of stock or cost more than they earn.
Every channel calculates differently
Commission, costs and competitors differ per channel. One margin for your webshop, bol.com and Amazon at the same time is never right.
Bars: share of the selling price incl. VAT. Margin: on revenue excl. VAT (€122.31).
The solution
One engine per sales channel, everything in one dashboard
Every channel has different costs, different competitors and different rules. That's why you reprice per channel, with your own pricing rules and the same approval. The webshop engine is running now; bol.com and Amazon follow.
Engine 1
Webshop engine
Competitor prices, margin and advertising costs for your own webshop.
- Price proposals with a floor at your target margin
- Google Ads: exclude what costs money
- Alert when a competitor raises their price
Integrations
Engine 2
bol.com engine
Win the buy box without dropping below your margin.
- Margin including bol.com's costs
- Separate pricing rules for bol.com
- The same approval as in your webshop
Integrations
Engine 3
Amazon engine
Win the Buy Box without dropping below your target margin.
- Margin including Amazon's costs
- Separate pricing rules for Amazon
- The same approval as in your webshop
Integrations
Every channel has its own catalogue and stock, and not every product has to be listed everywhere. Products that are listed on several channels will be linked later via their EAN.
Webshop engine · active
What the webshop engine already does
Price, margin and ad spend in one dashboard, with the competition alongside.
Competitors
Competitor prices on autopilot
Add a competitor domain and ApexPricer finds the product page and the price per SKU by itself, and checks them again every night.
- No manual links or spreadsheets
- No integration with the competitor needed
SKU 21806NF
Prices
Proposals with a floor
Just below the lowest competitor, but never below the target margin you set. ApexPricer calculates the margin after purchase costs, shipping and VAT, per country.
- Every proposal comes with a clear reason
- Nothing goes live in Shopify without your approval
If the proposal would end up below the floor, ApexPricer proposes that floor.
Prices up
Is your competitor going up? You too.
ApexPricer notices when the lowest competitor raises their price and proposes to raise yours along with it, so you don't leave margin on the table. In your dashboard you immediately see for which products that's possible.
- Alert in your dashboard, your sidebar and your daily email
- Raising a price, like lowering it, only happens after your approval
Advertising
Stop advertising what costs you money
ApexPricer flags products that are out of stock or cost too much per sale, and excludes them from Performance Max after your approval. Once the product is healthy again, it proposes to put it back.
- Works with Google Ads Performance Max
- Everything can be undone with one click
Margin as it really is
Selling price excl. VAT minus purchase cost and shipping costs, gross and net after advertising. Per country, with the right VAT.
You stay in control
Nothing goes to your webshop or Google Ads (and soon bol.com and Amazon) without your approval, and you can undo everything.
Updated every night
The proposals are ready in the morning. You review them in a few minutes.
How it works
From integration to live price, sorted in a few clicks.
Nothing is changed without your approval.
The difference
No price race, but profit
Most repricers do one thing: set the lowest price as fast as possible. ApexPricer first looks at what you keep. A sale at a loss is not a profit, even if you beat the competitor.
What's still to come
- Email alerts, including when a competitor raises their price.
- The bol.com engine and the Amazon engine, with their own pricing rules per channel.
- WooCommerce and other webshop platforms as an extra integration for the webshop engine.
- Linking products between channels via the EAN, with your margin per channel side by side.
Frequently asked questions
Does ApexPricer change my prices without me knowing?+
No. Every price proposal and every ad action waits for your approval. If you want price changes within your limits to be applied automatically, you turn that on yourself. Any change can be undone with one click.
What if a competitor raises their price?+
Then you'll see it in your dashboard and in the sidebar, with a proposal to raise your price along with it, just below the lowest competitor. You approve that yourself, just like a decrease. You'll also see it in your daily email summary, if you have it turned on.
Which platforms and channels does it work with?+
ApexPricer consists of three engines: webshop, bol.com and Amazon. Every channel has its own pricing rules, because costs and competitors differ. The webshop engine is running now, with Shopify and Google Ads (Performance Max). WooCommerce and other webshop platforms, bol.com and Amazon will follow, in the same dashboard and with the same approval. Which one we build first depends on what's requested most.
Does every product have to be listed on every channel?+
No. Every channel has its own catalogue and stock, and every engine only works with the products of its own channel. If a product is listed on several channels, we'll link it later via the EAN, so you can see your price and margin per channel side by side. ApexPricer already reads the EAN from Shopify and checks whether it is valid.
Does it also work if I sell in other EU countries?+
Yes. You choose per webshop in which EU countries you sell. ApexPricer calculates with the right VAT and shipping costs per country and protects your margin in the strictest country, or only in your main country, which you choose yourself. For now only EU countries and in euros. Your data is stored in Frankfurt.
Do I need purchase prices?+
Yes. Without a purchase price, ApexPricer can't protect your margin. You enter them in Shopify or import a CSV.
What does it cost?+
You start for free. After that you pay a fixed amount per month based on your number of products; Shopify stores pay through their Shopify bill. The amounts are on the Pricing page.
Can other webshops see my data?+
No. Every webshop only sees its own products, prices and results.
Protect your margin, win on price
Sign up for early access and we'll let you know as soon as there's room.